[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-CbJnGfw-gNt2zT-BV8VKm7_8znixOH1Dn7RaC6ApxDE":3,"sanity-VjEHmVXa-NUHcqk99C8kRIBMjQTYU1eWf8fLiHKBhhE":26,"sanity-xlOExMPLMioe5q73-xbYEE9h2nQocHzNSX9E4C6nZu0":47,"sanity-cG_-w_19KPNnjJG0IYLF_yXhNJylSU9F7A2fQtJKM6c":81},{"data":4,"sourceMap":-1},{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":6,"_updatedAt":11,"headerFrasetta":12,"showFrasetta":25},"2024-09-24T09:16:53Z","header","p760j7h835F4y7spQlBYJd",{"base":9},{"id":6,"rev":10},"weFjAg3F0H46n8pjNHFp0o","2026-05-18T10:57:18Z",[13],{"_key":14,"_type":15,"children":16,"markDefs":23,"style":24},"8eadd18b3ed0","block",[17],{"_key":18,"_type":19,"marks":20,"text":22},"e6dcee98cdea","span",[21],"strong","",[],"normal",true,{"data":27,"sourceMap":-1},{"menuItems":28},[29,36,42],{"_id":30,"_type":31,"name":32,"slug":33},"26f5f963-f363-481e-b28b-a6a8eb3333a2","page",null,{"_type":34,"current":35},"slug","page-01",{"_id":37,"_type":38,"name":39,"slug":40},"f11cf4d3-b8c6-4bb9-9fb2-88b5a8cd910e","category","Ecommerce",{"_type":34,"current":41},"ecommerce",{"_id":43,"_type":38,"name":44,"slug":45},"afa06101-fcb3-4ccc-9911-5a71710f8303","Digital",{"_type":34,"current":46},"digital",{"data":48,"sourceMap":-1},{"doc":49,"totalFamily":80,"totalTag":66},{"_id":50,"_type":51,"color":52,"description":68,"families":69,"kind":70,"name":71,"parentCluster":72,"pillar":75,"slug":78},"4833f6a5-aa3d-416e-b340-eafc5c8c3a93","tag",{"_type":53,"alpha":54,"hex":55,"hsl":56,"hsv":60,"rgb":63},"color",1,"#f400fb",{"_type":57,"a":54,"h":58,"l":59,"s":54},"hslaColor",298.32669322709165,0.492156862745098,{"_type":61,"a":54,"h":58,"s":54,"v":62},"hsvaColor",0.984313725490196,{"_type":64,"a":54,"b":65,"g":66,"r":67},"rgbaColor",251,0,244,"Cosa cambia quando il CRM è pensato per l'ecommerce: funzioni, vantaggi, report di vendita e customer success.",[],"family","CRM per l'ecommerce: funzioni e vantaggi",{"name":73,"slug":74},"CRM e HubSpot","crm-hubspot",{"slug":76,"title":77},"ecrm-ecommerce-crm","E-commerce CRM: cos’è e come funziona il CRM per l’e-commerce",{"_type":34,"current":79},"crm-per-lecommerce-funzioni-e-vantaggi",5,{"data":82,"sourceMap":-1},[83,105,120,135,153],{"_id":84,"_type":85,"author":86,"category":92,"date":94,"excerpt":95,"mainImage":96,"slug":102,"title":104},"blog-report-vendite-b2b-hubspot","post",{"_id":87,"_type":88,"name":89,"slug":90},"f65fa201-152e-4c0c-b5f7-4399b165378f","author","Redazione",{"_type":34,"current":91},"redazione",{"_id":43,"_type":38,"name":44,"slug":93},{"_type":34,"current":46},"2023-09-19T13:44:21.000+02:00","I report di Hubspot ti consentono di migliorare le attività di vendita e raccogliere preziosi dati per capire se e dove intervenire. Ecco come sfruttarli\n",{"_type":97,"alt":98,"asset":99},"image","businessman hand working with new modern computer and business strategy as concept-1.jpeg",{"_ref":100,"_type":101},"image-bd662b121f87bdbfaf64d1f9bfe78e05e0fd0d3e-1000x621-jpg","reference",{"_type":34,"current":103},"report-vendite-b2b-hubspot","L'importanza dei report di Hubspot nelle vendite B2B",{"_id":106,"_type":85,"author":107,"category":109,"date":111,"excerpt":112,"mainImage":113,"slug":117,"title":119},"blog-customer-success-management-strategie",{"_id":87,"_type":88,"name":89,"slug":108},{"_type":34,"current":91},{"_id":43,"_type":38,"name":44,"slug":110},{"_type":34,"current":46},"2022-05-24T09:59:35.000+02:00","Il customer success management determina il successo del cliente. Con il marketing e le vendite rappresenta un pilastro per ogni azienda: ecco perché.\n",{"_type":97,"alt":114,"asset":115},"courage-man-jump-through-the-gap.jpg",{"_ref":116,"_type":101},"image-5d45958d39390c491fff99f74ddb550ab3a2327f-600x337-jpg",{"_type":34,"current":118},"customer-success-management-strategie","Come impostare strategie di customer success management con un CRM",{"_id":121,"_type":85,"author":122,"category":124,"date":126,"excerpt":127,"mainImage":128,"slug":132,"title":134},"blog-hubspot-crm-ecommerce-funzioni",{"_id":87,"_type":88,"name":89,"slug":123},{"_type":34,"current":91},{"_id":43,"_type":38,"name":44,"slug":125},{"_type":34,"current":46},"2022-05-10T13:49:01.000+02:00","HubSpot per e-commerce è un validissimo alleato che dà un valore aggiunto alla tua attività: analizziamo le principali funzionalità da sfruttare\n",{"_type":97,"alt":129,"asset":130},"friends-greetings-sign-or-disagreement-two-male-hands-competion-in-arm-wrestling-isolated-on-blue-studio-background-concept-of-standoff-support-friendship-business-community-strained-relations.jpg",{"_ref":131,"_type":101},"image-86bcfae2f04451c845330174d49a797b1b1b3bdb-6480x3645-jpg",{"_type":34,"current":133},"hubspot-crm-ecommerce-funzioni","CRM per ecommerce: le funzionalità di Hubspot",{"_id":136,"_type":85,"author":137,"category":142,"date":144,"excerpt":145,"mainImage":146,"slug":150,"title":152},"blog-vantaggi-crm-ecommerce",{"_id":138,"_type":88,"name":139,"slug":140},"acebc245-3745-4a3f-a2dc-02640a7a9792","Giovanni Fracasso",{"_type":34,"current":141},"giovanni-fracasso",{"_id":43,"_type":38,"name":44,"slug":143},{"_type":34,"current":46},"2022-01-17T16:15:27.000+01:00","Quali sono i vantaggi di un CRM per l'ecommerce? Scopri i principali e, se non lo stai usando, chiediti cosa ti stai perdendo.",{"_type":97,"alt":147,"asset":148},"Businesswoman hand touch cube as symbol of problem solving.jpeg",{"_ref":149,"_type":101},"image-bf4200ae446ab01aa6d9985bd19b9de792f98779-1000x700-jpg",{"_type":34,"current":151},"vantaggi-crm-ecommerce","I vantaggi di un CRM per l'e-commerce",{"_id":154,"_type":85,"author":155,"category":157,"date":159,"excerpt":160,"mainImage":161,"slug":165,"title":77},"blog-ecrm-ecommerce-crm",{"_id":138,"_type":88,"name":139,"slug":156},{"_type":34,"current":141},{"_id":43,"_type":38,"name":44,"slug":158},{"_type":34,"current":46},"2022-01-12T13:56:40.000+01:00","Ecommerce CRM, ovvero il CRM pensato per i progetti di e-commerce: cos'è e come funziona, quali sono i vantaggi rispetto al CRM tradizionale.",{"_type":97,"alt":162,"asset":163},"Pupils raising hand in classroom at the elementary school.jpeg",{"_ref":164,"_type":101},"image-27885838843c62ca1bb21f9368407dd046caea8a-1000x667-jpg",{"_type":34,"current":76}]